My Work

Led the development and execution for this multi-channel brand campaign in 2021. The campaign came to life through large-scale murals in five cities across the country, a five-part micro documentary series, a robust social media and PR strategy, and digital advertising. 

We engaged over 55 brand partners and their consumers to raise $6.5M for our cause. We also saw huge spikes in awareness - 1.3M video views and 146M social media impressions.

Served as the main Comms POC for the Grubhub partnership, including providing messaging and creative review for a series of TV spots.

Project managed No Kid Hungry Live, a live variety show hosted by actress Busy Philipps and award-winning chef Curtis Stone. The show featured 12 celebrity guest appearances including Angela Kinsey, Ike Barinholtz, chef Brooke Williamson and more.

The show garnered 278K+ views across Facebook, Twitter, Instagram and Youtube, 212M media impressions, and over 170K landing page visits, a 550% increase from the previous year.

Piloted a brand new campaign to raise awareness about the importance of breakfast for kids. Developed the concept and messaging and project managed the campaign, which included a kick-off event at the Santa Monica Pier.

Contracted with agency The Motherhood to build out an influencer strategy for the Rebuilding campaign, which included crafting social messaging for IG, TW and FB. Influencers drove foot traffic to our murals, site traffic to the campaign landing page and social media engagement.